The following installment is part four of our Alumni series, Albertus Small Business Saturday. Please view the corresponding social media posts on Instagram and Meta. Are you an Albertus alumna or alumnus who owns a small business? Click here to be our next feature!
Albertus Small Business Saturday: The Story of Gabriel Perez ’18,’24 M.B.A. and PIXELWISE CREATIVE
Branding is more than a logo—it’s a feeling, a story, and a strategy. Gabriel Perez ’18, ’24 M.B.A. understands that deeply. As the founder of PIXELWISE CREATIVE, Gabriel helps small businesses shape brands that don’t just look good—they feel right.
With a keen eye for design and a heart for entrepreneurship, Gabriel launched PIXELWISE CREATIVE to offer branding and creative services with a more human, thoughtful approach. Today, his business stands as a trusted creative partner for small business owners looking to tell their story with clarity and confidence.
A Vision Rooted in Creativity and Strategy
The idea for PIXELWISE CREATIVE was born out of a simple but powerful observation: many business owners feel overwhelmed by branding. Gabriel saw an opportunity to bridge that gap with a strategic, empathetic design approach.
“PIXELWISE CREATIVE was born from a passion for helping small businesses build brands that feel as good as they look,” he says. “I wanted to offer a more human, strategic approach to branding—one that really meets people where they are.”
That balance of heart and strategy is what sets PIXELWISE CREATIVE apart.
The Albertus Impact: Fueling Creative Confidence
Gabriel credits Albertus Magnus College with giving him the foundation he needed—not only in business acumen, but in creative confidence: “Albertus gave me the foundation to think both creatively and critically,” he says. “That mindset has shaped how I run my business and support my clients every step of the way.”
From his undergraduate studies through his master’s program, Gabriel leaned into opportunities that allowed him to develop leadership, communication, and entrepreneurial skills—all of which now play a central role in the success of PIXELWISE CREATIVE.
Advice for Future Falcon Entrepreneurs
When asked what he would share with future Albertus business owners, Gabriel offered encouraging and practical insight:
“If it makes you nervous, it’s probably worth it. Don’t wait until everything is perfect to start. Use what you have, stay curious, and keep learning as you go. And lean into your Albertus network—you’d be surprised how many people are rooting for you and willing to help.”
Looking Ahead and Paying It Forward
While PIXELWISE CREATIVE is not currently hiring, Gabriel is open to connecting with Albertus students interested in branding, design, or entrepreneurship. Mentorship and community are part of his vision moving forward.
Whether you’re a future designer, a marketing pro, or someone with a big idea and a bigger heart, Gabriel’s story is a powerful reminder: you don’t need to have it all figured out to begin—you just need to have the courage to start.
Ready to connect or learn more?
Visit the PIXELWISE CREATIVE website HERE or contact Gabriel at 1996.gabriel.perez@gmail.com (be sure to mention you are part of the Albertus Magnus College family).